THE HANDBOOK OF MEDIA AUDIENCES by Virginia Nightingale (Editor) ( 9781118721391 )

Item Details

Title:

THE HANDBOOK OF MEDIA AUDIENCES

By:

Virginia Nightingale (Editor)

Format:

Paperback

List price:

£37.95

Our price:

£34.16

Discount:

10% off

You save:

£3.79

ISBN 10:

111872139X

ISBN 13:

9781118721391

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Publisher:

JOHN WILEY & SONS INC

Series:

Global Handbooks in Media and Communication Research

Pages:

556

Description:

As broadcasting gives way to the digital media age, the study of audiences faces unprecedented challenges. Digital media have dramatically increased the nature and the diversity in how people can position themselves in relation to media content, and the study of audiences is shifting and changing accordingly.

Synopsis:

This handbook offers a comprehensive overview of the complexity and diversity of audience studies in the advent of digital media. Details the study of audiences and how it is changing in relation to digital mediaRecognizes and appreciates valuable traditional approaches and identifies how they can be applied to, and evolve with, the changing media worldOffers diverse perspectives from which being an audience, theorizing audiences, researching audiences, and doing audience research are approached todayArgues that the field works best by identifying particular 'audience problems' and applying the best theories and research methods available to solving themIncludes contributions from some of the most outstanding international scholars in the field

Publication:

Imprint:

John Wiley & Sons Inc

Returns:

Returnable

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STUDYING AUDIENCES (HB)

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