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Item Details
| Title:
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EMPLOYER BRAND MANAGEMENT - PRACTICAL LESSONS FROM THE WORLD'S LEADING EMPLOYERS
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| By: |
Richard Mosley |
| Format: |
Hardback |
| List price:
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£32.99 |
| Our price: |
£29.69 |
| Discount: |
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| You save:
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£3.30 |
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| ISBN 10: |
1118898524 |
| ISBN 13: |
9781118898529 |
| Availability: |
Usually dispatched within 3-5 days.
 Delivery
rates
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| Stock: |
Currently 2 available |
| Publisher: |
JOHN WILEY & SONS INC |
| Pub. date: |
12 September, 2014 |
| Pages: |
316 |
| Description: |
Attract, recruit, and retain the very best with a strategic employer brand From one of the world's leading pioneers in the employer brand discipline and author of the first book on the subject The Employer Brand, comes the long-awaited practical follow-up Employer Brand Management. |
| Synopsis: |
Attract, recruit, and retain the very best with a strategic employer brand From one of the world's leading pioneers in the employer brand discipline and author of the first book on the subject The Employer Brand, comes the long-awaited practical follow-up Employer Brand Management. Talented, motivated employees are a company's best assets, and the techniques in this book help attract, recruit, and retain the very best. A successful employer brand reaches beyond the boardroom to establish confidence, loyalty, and enthusiasm all the way down the ladder. Employer Brand Management gives readers a personal grasp of a new approach to people management. It draws on significant advances in practices among leading companies to provide a handbook for employer brand development and implementation. With a wide range of case studies and examples, you'll be taken step-by-step through the employer brand development process. You will find information on the latest developments in technology, with particular attention paid to socially-enabled recruitment marketing and employee communication and engagement.You will: * Follow the process of brand planning, definition, implementation, and application * Discover how brand thinking can strengthen strategy and reinforce HR value * Improve existing recruitment and talent management programs * Learn the importance of employee engagement in the brand experience |
| Publication: |
US |
| Imprint: |
John Wiley & Sons Inc |
| Returns: |
Returnable |
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