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Item Details
| Title:
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INTERNATIONAL MARKETING
A STRATEGIC APPROACH TO WORLD MARKETS |
| By: |
Simon Majaro |
| Format: |
Electronic book text |
| List price:
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£32.99 |
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We believe that this item is permanently unavailable, and so we cannot source
it.
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| ISBN 10: |
1135133611 |
| ISBN 13: |
9781135133610 |
| Publisher: |
TAYLOR & FRANCIS LTD |
| Pub. date: |
1 January, 2013 |
| Series: |
Routledge Library Editions: International Business |
| Pages: |
4 |
| Synopsis: |
Re-issuing this successful book in its seventh edition the author starts with an overview of basic marketing concepts and their applicability on an international basis. It then covers each ingredient of the marketing mix and explores them in relation to multinational markets. Each ingredient is studied in the light of the fundamental question: `How far can it be standardised internationally or in a research-based cluster of countries?' Research, planning and organisation problems receive particular attention. A whole chapter is devoted to `Creativity and Innovation' on a global scale. |
| Publication: |
UK |
| Imprint: |
Routledge |
| Returns: |
Non-returnable |
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