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Item Details
| Title:
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THE CODES OF ADVERTISING
FETISHISM AND THE POLITICAL ECONOMY OF MEANING IN THE CONSUMER SOCIETY |
| By: |
Sut Jhally |
| Format: |
Electronic book text |
| List price:
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£24.99 |
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We believe that this item is permanently unavailable, and so we cannot source
it.
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| ISBN 10: |
1135213038 |
| ISBN 13: |
9781135213039 |
| Publisher: |
TAYLOR & FRANCIS LTD |
| Pub. date: |
22 May, 2014 |
| Pages: |
240 |
| Description: |
This work analyses the role played by advertising in the cultural economy of modern society, from both cultural and economic perspectives. |
| Synopsis: |
This book examines the commercial speech of advertising as a cultural phenomenon whose social significance far exceeds its economic influence. Jhally argues that by selling viewing time to advertisers, television converts audiences into laborers who "work" for the media in the same way that workers do in a factory. By watching commercial messages on TV, viewers actively create symbolic meaning, but also generate profit for the media in return for the wage of entertainment. |
| Publication: |
UK |
| Imprint: |
Routledge |
| Returns: |
Non-returnable |
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