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Item Details
| Title:
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MEDIA RELATIONS IN PROPERTY
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| By: |
Graham Norwood, Kim Tasso |
| Format: |
Electronic book text |
| List price:
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£30.99 |
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We believe that this item is permanently unavailable, and so we cannot source
it.
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| ISBN 10: |
1135330824 |
| ISBN 13: |
9781135330828 |
| Publisher: |
TAYLOR & FRANCIS LTD |
| Pub. date: |
25 February, 2014 |
| Pages: |
223 |
| Synopsis: |
Media relations are a vital tool for helping property companies build shareholder value through stronger brands, develop reputations that drive a flow of new work, and help sell and let properties faster and at a fraction of the cost of other marketing techniques, but such relationships need to be managed properly. This practical and comprehensive book - peppered with real case studies and observations from numerous people within the property industry - aims to demystify `the black art of PR'. Some of the topics covered include:the strategic aims and benefits of good media relationspromoting good media relations practice throughout your organizationan overview of property opportunities across the UK mediaunderstanding journalists and what they wantdo's and don'ts of working with the mediadeveloping a media relations planthe costs of media relations programmes.Written by an award winning property journalist and a marketing consultant with more than forty years experience between them, this book is a must read for all property professionals looking to make the most out of the media. |
| Publication: |
UK |
| Imprint: |
Estates Gazette |
| Returns: |
Non-returnable |
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