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Item Details
Title: CONSUMER BEHAVIOR AND ADVERTISING INVOLVEMENT
SELECTED WORKS OF HERBERT E. KRUGMAN
By: Edward P. Krugman
Format: Electronic book text

List price: £75.00


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ISBN 10: 1136677968
ISBN 13: 9781136677960
Publisher: TAYLOR & FRANCIS LTD
Pub. date: 13 May, 2013
Pages: 332
Synopsis: This book is an honor to the many important contributions of Herbert Krugman, past president of APA, The Division of Consumer Psychology and The Association for Public Opinions Research. This reader contains his selected works in Consumer Behavior and Advertising which combine insights from Cognitive Psychology, Social Psychology and Survey Methodology. William Wells, University of Minnesota, has provided the foreword and section overviews for the book which will help it appeal to all academics and students of consumer research.
Publication: UK
Imprint: Routledge
Returns: Non-returnable
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