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Item Details
Title: GENDER POLITICS AND THE OLYMPIC INDUSTRY
By: Helen Jefferson Lenskyj
Format: Electronic book text

List price: £25.00


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ISBN 10: 113729115X
ISBN 13: 9781137291158
Publisher: PALGRAVE MACMILLAN
Pub. date: 30 October, 2012
Description: This book explores how the Olympic industry has shaped hegemonic concepts of sporting masculinities and femininities for its own profit and image-making ends, examining its continuing marginalization of athletes on account of their race, ethnicity, gender, sexuality and class.
Synopsis: Gender Politics and the Olympic Industry identifies and analyses the historical and contemporary connections between the Olympic industry and gender, taking into account the variables of social class, race/ethnicity and sexuality. For more than 100 years, the Olympic industry has controlled global sport and shaped hegemonic concepts of sporting masculinities and femininities for its own profit- and image-making ends. The potential for exploitation and cooptation of women and disadvantaged minorities is great; the benefits few by comparison. The Olympics have a long and disturbing history of marginalizing women, Black people and people of colour, athletes from developing countries, and sexual minorities. Successful alternatives organized by these groups demonstrate that other ways of doing sport and doing gender are both possible and preferable.
Publication: UK
Imprint: Palgrave Macmillan
Returns: Non-returnable
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