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Item Details
| Title:
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HUMANISTIC MARKETING
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| By: |
Richard J. Varey (Editor), Michael Pirson (Editor) |
| Format: |
Hardback |
| List price:
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£109.99 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
1137353287 |
| ISBN 13: |
9781137353283 |
| Publisher: |
PALGRAVE MACMILLAN |
| Pub. date: |
19 November, 2013 |
| Series: |
Humanism in Business Series |
| Pages: |
284 |
| Description: |
Humanistic Marketing is a response to the currently growing mega-trend call for rethinking marketing. The book organizes current thinking around the problems of marketing theory and practice as well as solutions and ways forward, providing a diverse exploration of the position of marketing in the face of challenges for societal transformation. |
| Synopsis: |
Humanistic Marketing is a response to the currently growing mega-trend call for rethinking marketing. The book organizes current thinking around the problems of marketing theory and practice as well as solutions and ways forward, providing a diverse exploration of the position of marketing in the face of challenges for societal transformation. |
| Illustrations: |
biography |
| Publication: |
UK |
| Imprint: |
Palgrave Macmillan |
| Returns: |
Non-returnable |
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