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Item Details
Title: POLITICAL BRANDING STRATEGIES
CAMPAIGNING AND GOVERNING IN AUSTRALIAN POLITICS
By: Lorann Downer
Format: Hardback

List price: £49.99
Our price: £42.49
Discount:
15% off
You save: £7.50
ISBN 10: 1137580283
ISBN 13: 9781137580283
Availability: Usually dispatched within 1-3 weeks.
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Publisher: PALGRAVE MACMILLAN
Pub. date: 3 December, 2015
Edition: 1st ed. 2015
Series: Palgrave Studies in Political Marketing and Management
Pages: 150
Description: Political Branding Strategies tells the story of branding by the Australian Labor Party across seven years and three brands - Kevin07, The Real Julia and that of the party. Employing a new framework to understand and evaluate branding, the book offers lessons for practitioners, researchers and citizens in democracies everywhere.
Synopsis: Political Branding Strategies tells the story of branding by the Australian Labor Party across seven years and three brands - Kevin07, The Real Julia and that of the party. Employing a new framework to understand and evaluate branding, the book offers lessons for practitioners, researchers and citizens in democracies everywhere.
Illustrations: 150 p.
Publication: UK
Imprint: Palgrave Macmillan
Returns: Returnable
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