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Item Details
| Title:
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POLITICAL BRANDING STRATEGIES
CAMPAIGNING AND GOVERNING IN AUSTRALIAN POLITICS |
| By: |
Lorann Downer |
| Format: |
Electronic book text |
| List price:
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£25.00 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
1137580305 |
| ISBN 13: |
9781137580306 |
| Publisher: |
PALGRAVE MACMILLAN |
| Pub. date: |
4 December, 2015 |
| Series: |
Palgrave Studies in Political Marketing and Management |
| Description: |
Political Branding Strategies examines three brands of the Australian Labor Party; Kevin07, The Real Julia, and the Labor party itself. Employing a new framework to understand and evaluate branding and the successes of the party's political branding, the book contains lessons for practitioners, researchers and citizens in democracies worldwide. |
| Illustrations: |
8 Figures; 1 Tables, black and white |
| Publication: |
UK |
| Imprint: |
Palgrave Pivot |
| Returns: |
Non-returnable |
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