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Item Details
Title: THE SCIENCE OF SOCIAL INFLUENCE
ADVANCES AND FUTURE PROGRESS
By: Anthony R. Pratkanis (Editor)
Format: Paperback

List price: £51.99
Our price: £46.79
Discount:
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You save: £5.20
ISBN 10: 1138006157
ISBN 13: 9781138006157
Availability: Usually dispatched within 3-5 days.
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Stock: Currently 2 available
Publisher: TAYLOR & FRANCIS LTD
Pub. date: 10 June, 2014
Series: Frontiers of Social Psychology
Pages: 376
Synopsis: The contributions to this volume capture the thrill of current work on social influence, as well as providing a tutorial on the scientific and technical aspects of this research. The volume teaches the student to: * Learn how to conduct lab, field and case research on social influence through example by leading researchers * Find out about the latest discoveries including the status of research on social influence tactics, dissonance theory, conformity, and resistance to influence * Discover how seemingly complex issues such as power, rumors, group and minority influence and norms can be investigated using the scientific method * Apply knowledge to current influence campaigns to find out what works and what does not. The Science of Social Influence is the perfect core or complementary text for advanced undergraduate or graduate students in courses such as Attitudes and Attitude Change, Communications, Research Methods and, of course, Social Influence.
Illustrations: 19 black & white illustrations, 5 black & white tables, 19 black & white
Publication: UK
Imprint: Psychology Press Ltd
Returns: Returnable
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