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Item Details
Title: ELECTRONIC MEDIA MANAGEMENT
By: Peter Pringle, Michael F. Starr
Format: Hardback

List price: £135.00
Our price: £130.95
Discount:
3% off
You save: £4.05
ISBN 10: 1138129275
ISBN 13: 9781138129276
Availability: Usually dispatched within 1-3 weeks.
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Publisher: TAYLOR & FRANCIS LTD
Pub. date: 1 October, 2015
Edition: 5th Revised edition
Pages: 432
Synopsis: The fifth edition of a classic text features important updates that reflect the enormous changes that have taken place in recent years - the Internet as an important information transmission format that is here to stay and convergence among media. This edition features thorough discussions on the Internet and convergence, as well as reflects the latest information on broadcast and cable regulations and policies. It also includes a fresh batch of case studies, and study questions. As in previous editions, this book also covers management theory, audience analysis, broadcast promotion, and marketing.
Publication: UK
Imprint: Routledge
Returns: Returnable
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