ELECTRONIC MEDIA MANAGEMENT by Peter Pringle, Michael F. Starr ( 9781138129276 )

Item Details

Title:

ELECTRONIC MEDIA MANAGEMENT

By:

Peter Pringle, Michael F. Starr

Format:

Hardback

List price:

£135.00

Our price:

£130.95

Discount:

3% off

You save:

£4.05

ISBN 10:

1138129275

ISBN 13:

9781138129276

Availability:

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Stock:

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Publisher:

TAYLOR & FRANCIS LTD

Pub. date:

1 October, 2015

Edition:

5th Revised edition

Pages:

432

Synopsis:

The fifth edition of a classic text features important updates that reflect the enormous changes that have taken place in recent years - the Internet as an important information transmission format that is here to stay and convergence among media. This edition features thorough discussions on the Internet and convergence, as well as reflects the latest information on broadcast and cable regulations and policies. It also includes a fresh batch of case studies, and study questions. As in previous editions, this book also covers management theory, audience analysis, broadcast promotion, and marketing.

Publication:

Imprint:

Routledge

Returns:

Returnable

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