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Item Details
Title: THE CODES OF ADVERTISING
FETISHISM AND THE POLITICAL ECONOMY OF MEANING IN THE CONSUMER SOCIETY
By: Sut Jhally
Format: Hardback

List price: £135.00
Our price: £130.95
Discount:
3% off
You save: £4.05
ISBN 10: 1138145270
ISBN 13: 9781138145276
Availability: Usually dispatched within 1-3 weeks.
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Stock: Currently 0 available
Publisher: TAYLOR & FRANCIS LTD
Pub. date: 29 July, 2016
Pages: 240
Synopsis: This book examines the commercial speech of advertising as a cultural phenomenon whose social significance far exceeds its economic influence. Jhally argues that by selling viewing time to advertisers, television converts audiences into laborers who "work" for the media in the same way that workers do in a factory. By watching commercial messages on TV, viewers actively create symbolic meaning, but also generate profit for the media in return for the wage of entertainment.
Publication: UK
Imprint: Routledge
Returns: Returnable
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