MARKETING COMMUNICATIONS MANAGEMENT by Paul Copley ( 9781138145993 )

Item Details

Title:

MARKETING COMMUNICATIONS MANAGEMENT

By:

Paul Copley

Format:

Hardback

List price:

£175.00

Our price:

£169.75

Discount:

3% off

You save:

£5.25

ISBN 10:

1138145998

ISBN 13:

9781138145993

Availability:

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Stock:

Currently 0 available

Publisher:

TAYLOR & FRANCIS LTD

Pub. date:

26 July, 2016

Pages:

456

Synopsis:

Marketing Communications Management: concepts and theories, cases and practice makes critical reflections on the prime issues in integrated marketing communications and is designed to encourage the reader to stop and think about key issues. The author takes a managerial approach to the subject and provides a set of frameworks that facilitate both learning and teaching. A wide range of pedagogical features is included such as sample exam questions, 'stop points', vignettes, and case studies, and a summary of key points concludes each chapter. Most organizations need some form of marketing or corporate communications and this text is designed to service both practitioners and students undertaking formal study. The author addresses strategic and critical issues that dovetail with the current interest in marketing communications as reflected in the media, with particular emphasis given to advertising and sponsorship.

Publication:

Imprint:

Routledge

Returns:

Returnable

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