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Item Details
Title:
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WEB MARKETING FOR THE MUSIC BUSINESS
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By: |
Tom Hutchison |
Format: |
Hardback |
List price:
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£180.00 |
Our price: |
£162.00 |
Discount: |
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You save:
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£18.00 |
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ISBN 10: |
1138453285 |
ISBN 13: |
9781138453289 |
Availability: |
Usually dispatched within 1-3 weeks.
Delivery
rates
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Stock: |
Currently 0 available |
Publisher: |
TAYLOR & FRANCIS LTD |
Pub. date: |
29 June, 2017 |
Edition: |
2nd New edition |
Synopsis: |
Learn to create a powerful online presence that captures your audience by exposing them to the sights and sounds of your band or music project and allowing them to easily become paying fans. Web Marketing for the Music Business second edition includes updated basics and advice on website creation: Setting up your website and website designSelecting your domain name and hostUsing HTML, Java, widgets, Flash, and RSS to charge up your websiteNew! Using search engine optimization (SEO) methods for the best search engine rankings New! Maximizing social media sites like Facebook, YouTube, and Twitter for easy sharing by fansMonitoring site traffic and using analytic toolsAdding audio and video to your siteChoosing and using commercial download servicesCreating and managing an online storeFinding your market onlineCreating a mobile website and mobile media campaignMarket your band using sites like Facebook, SonicBids, and ReverbNation, where fan interaction is key, and fan-generated content can be encouraged. Learn techniques to coordinate your offline and online promotions for maximum impact. Drawing on his own experience and the knowledge of industry experts, author Tom Hutchison brings you solid marketing advice. The companion website for the book, www.focalpress.com/cw/hutchison, gives you more on the ever-changing world of online promotion. This is the perfect book for do-it-yourself musicians, managers, and labels who want to maximize sales and exposure or industry profe |
Publication: |
UK |
Imprint: |
CRC Press |
Returns: |
Returnable |
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Ramadan and Eid al-Fitr
A celebratory, inclusive and educational exploration of Ramadan and Eid al-Fitr for both children that celebrate and children who want to understand and appreciate their peers who do.
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