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Item Details
Title: COMMUNICATING STRATEGY
By: Phil Jones
Format: Hardback

List price: £180.00
Our price: £162.00
Discount:
10% off
You save: £18.00
ISBN 10: 1138469890
ISBN 13: 9781138469891
Availability: Usually dispatched within 1-3 weeks.
 Delivery rates
Stock: Currently 0 available
Publisher: TAYLOR & FRANCIS LTD
Pub. date: 30 September, 2017
Synopsis: If you don't communicate your strategy in a way that your people understand and find compelling, how can you expect them to help you succeed with it? Research suggests only 5% of the people in an organization understand its strategy. If that is true for your organization, whose strategy are the other 95% implementing? Not yours, that is for sure.' Phil Jones' Communicating Strategy is designed to help you communicate your strategy in a compelling and effective way, and dramatically improve implementation and the resulting outcomes. It provides a clear framework for building a communication plan as well as practical information, techniques, tools, tips and exercises that can be applied to explain and deliver a complete and coherent message. With guidance on how to create change champions, the book is vital reading for senior managers globally.
Publication: UK
Imprint: Routledge
Returns: Returnable
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