EXPLORATIONS IN CRITICAL STUDIES OF ADVERTISING by James F. Hamilton (Editor), Robert Bodle (Editor), Ezequiel Korin (Editor) ( 9781138649521 )

Item Details

Title:

EXPLORATIONS IN CRITICAL STUDIES OF ADVERTISING

By:

James F. Hamilton (Editor), Robert Bodle (Editor), Ezequiel Korin (Editor)

Format:

Hardback

List price:

£145.00

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£130.50

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10% off

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£14.50

ISBN 10:

113864952X

ISBN 13:

9781138649521

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Publisher:

TAYLOR & FRANCIS LTD

Pub. date:

3 November, 2016

Series:

Routledge Research in Cultural and Media Studies

Pages:

294

Synopsis:

This volume provides a thoughtful and wide-ranging exploration of approaches to the critical study of advertising. Current and impending practices of advertising have in many ways exceeded the grasp of traditional modes of critique, due at least in part to their being formulated in very different historical conditions. To begin to address this lag, this edited collection explores through critical discussion and application a variety of critical approaches to advertising. Authors address a variety of concrete examples in their chapters, drawing on existing research while presenting new findings where relevant. In order to maintain the relevance of this collection past this particular historical moment, however, chapters do not simply report on empirical work, but develop a theoretical argument.

Illustrations:

1 black & white tables

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Imprint:

Routledge

Returns:

Returnable

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