CONTEXTUAL INNOVATION MANAGEMENT by Patrick van der Duin, J. Roland Ortt ( 9781138920316 )

Item Details

Title:

CONTEXTUAL INNOVATION MANAGEMENT

By:

Patrick van der Duin, J. Roland Ortt

Format:

Hardback

List price:

£145.00

Our price:

£130.50

Discount:

10% off

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£14.50

ISBN 10:

1138920312

ISBN 13:

9781138920316

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Publisher:

TAYLOR & FRANCIS LTD

Pub. date:

7 September, 2016

Pages:

240

Synopsis:

Innovation has a pivotal role for companies in attaining business survival but making an organization innovative is not straightforward. By determining contextual factors, managers can help decide how to employ a portfolio of innovation management processes. This book explores how contingency influence the management of innovation. Taking the perspective of project leaders, the authors focus on the decision-making process to demonstrate that different approaches are required depending on the business context. In breaking the process into three levels (culture, industry and company), the book helps choose an optimal innovative approach. With references to real-world innovation projects and organizations, this book will prove useful reading for students and researchers in the field of innovation studies and management.

Publication:

Imprint:

Routledge

Returns:

Returnable

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CONTEXTUAL INNOVATION MANAGEMENT