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Item Details
Title: ADVERTISING FOR ACCOUNT HOLDERS
By: Nigel Linacre
Format: Paperback

List price: £42.99
Our price: £38.69
Discount:
10% off
You save: £4.30
ISBN 10: 1138966150
ISBN 13: 9781138966154
Availability: Usually dispatched within 1-3 weeks.
 Delivery rates
Stock: Currently 0 available
Publisher: TAYLOR & FRANCIS LTD
Pub. date: 21 January, 2016
Series: Routledge Library Editions: Marketing
Pages: 202
Synopsis: The account handler is a key person within an advertising agency, liaising between the client on the outside and the planning, creative and media function within. This book presents essential checklists for each aspect of the planner's role: presentations made to clients, briefing creative and media teams, and helping to get the best out of both client and agency.
Publication: UK
Imprint: Routledge
Returns: Returnable
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