pickabook books with huge discounts for everyone
pickabook books with huge discounts for everyone
Visit our new collection website www.collectionsforschool.co.uk
     
Email: Subscribe to news & offers:
Need assistance? Log In/Register


Item Details
Title: INDUSTRIAL ADVERTISING COPY
By: R. Bigelow Lockwood
Format: Paperback

List price: £45.99
Our price: £41.39
Discount:
10% off
You save: £4.60
ISBN 10: 1138972630
ISBN 13: 9781138972636
Availability: Usually dispatched within 1-3 weeks.
 Delivery rates
Stock: Currently 0 available
Publisher: TAYLOR & FRANCIS LTD
Pub. date: 26 November, 2015
Series: Routledge Library Editions: Marketing
Pages: 352
Synopsis: This book provides a detailed explanation of the basic principles that underlie the writing of industrial advertising copy, written at a time of tremendous expansion in industrial advertising, in the early part of the twentieth century. This is a practical textbook of its time, covering facts which anyone writing advertising copy should know before attempting to reach industrial markets. It highlights key points in the planning and writing of industrial advertising copy, with the aim of simplifying the work of the copy-writer. Although inevitably a product of the time in which it was published, this volume nonetheless contains many valuable tenets of advertising which remain a core part of modern advertising theory.
Publication: UK
Imprint: Routledge
Returns: Returnable
Some other items by this author:

TOP SELLERS IN THIS CATEGORY
Ogilvy on Advertising (Paperback)
Carlton Books Ltd
Our Price : £10.94
more details
Positioning (Paperback)
McGraw-Hill Education - Europe
Our Price : £11.67
more details
Key Person of Influence (Revised Edition) (Paperback)
Rethink Press Limited
Our Price : £7.29
more details
The Luxury Strategy (Hardback)
Kogan Page Ltd
Our Price : £33.29
more details
The Attention Merchants (Paperback)
Atlantic Books
Our Price : £9.48
more details
BROWSE FOR BOOKS IN RELATED CATEGORIES
 ECONOMICS, FINANCE, BUSINESS AND INDUSTRY
 business & management
 sales & marketing
 advertising


Information provided by www.pickabook.co.uk
SHOPPING BASKET
  
Your basket is empty
  Total Items: 0
 






Early Learning
Little Worried Caterpillar (PB) Little Green knows she''s about to make a big change - transformingfrom a caterpillar into a beautiful butterfly. Everyone is VERYexcited! But Little Green is VERY worried. What if being a butterflyisn''t as brilliant as everyone says?Join Little Green as she finds her own path ... with just a littlehelp from her friends.
add to basket

Early Learning
add to basket

Picture Book
All the Things We Carry PB What can you carry?A pebble? A teddy? A bright red balloon? A painting you''ve made?A hope or a dream?This gorgeous, reassuring picture book celebrates all the preciousthings we can carry, from toys and treasures to love and hope. With comforting rhymes and fabulous illustrations, this is a warmhug of a picture book.
add to basket