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Item Details
Title: INDUSTRIAL ADVERTISING COPY
By: R. Bigelow Lockwood
Format: Paperback

List price: £45.99
Our price: £41.39
Discount:
10% off
You save: £4.60
ISBN 10: 1138972630
ISBN 13: 9781138972636
Availability: Usually dispatched within 1-3 weeks.
 Delivery rates
Stock: Currently 0 available
Publisher: TAYLOR & FRANCIS LTD
Pub. date: 26 November, 2015
Series: Routledge Library Editions: Marketing
Pages: 352
Synopsis: This book provides a detailed explanation of the basic principles that underlie the writing of industrial advertising copy, written at a time of tremendous expansion in industrial advertising, in the early part of the twentieth century. This is a practical textbook of its time, covering facts which anyone writing advertising copy should know before attempting to reach industrial markets. It highlights key points in the planning and writing of industrial advertising copy, with the aim of simplifying the work of the copy-writer. Although inevitably a product of the time in which it was published, this volume nonetheless contains many valuable tenets of advertising which remain a core part of modern advertising theory.
Publication: UK
Imprint: Routledge
Returns: Returnable
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