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Item Details
Title: INNOVATION AND NEW PRODUCT MARKETING
By: David F. Midgley
Format: Paperback

List price: £47.99
Our price: £43.19
Discount:
10% off
You save: £4.80
ISBN 10: 1138972762
ISBN 13: 9781138972766
Availability: Usually dispatched within 1-3 weeks.
 Delivery rates
Stock: Currently 0 available
Publisher: TAYLOR & FRANCIS LTD
Pub. date: 26 November, 2015
Series: Routledge Library Editions: Marketing
Pages: 300
Synopsis: This volume formulates and presents a general theory of innovative behaviour which is applicable to diverse market situations. Having provided some support for the theory, the author demonstrates how it can be usefully applied by indicating which management techniques are relevant to new product management and which are not. The author suggests certain systematic procedures by which an organisation can radically improve both its short and long run chances of launching successful new products.
Publication: UK
Imprint: Routledge
Returns: Returnable
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