pickabook books with huge discounts for everyone
pickabook books with huge discounts for everyone
Visit our new collection website www.collectionsforschool.co.uk
     
Email: Subscribe to news & offers:
Need assistance? Log In/Register
CATEGORY BROWSE
Arts

Agriculture

Biography

Business

Children's

Computing

Earth Sciences

Economics

Educational

Engineering

English Language Teaching (ELT)

Environment

Family

Fiction

Finance

Geography

Home

Humanities

Industry

Information

Information Technology

Interdisciplinary Subjects

Language

Law

Leisure Interests

Literature

Mathematics

Medicine

Planning

Practical Interests

Reference

Science

Social Sciences

Sport

Technology

Travel

Veterinary Science


ABOUT US
About Us
Contact Us
Terms & Conditions

Item Details
Title: INNOVATION AND NEW PRODUCT MARKETING
By: David F. Midgley
Format: Paperback

List price: £47.99
Our price: £43.19
Discount:
10% off
You save: £4.80
ISBN 10: 1138972762
ISBN 13: 9781138972766
Availability: Usually dispatched within 1-3 weeks.
 Delivery rates
Stock: Currently 0 available
Publisher: TAYLOR & FRANCIS LTD
Pub. date: 26 November, 2015
Series: Routledge Library Editions: Marketing
Pages: 300
Synopsis: This volume formulates and presents a general theory of innovative behaviour which is applicable to diverse market situations. Having provided some support for the theory, the author demonstrates how it can be usefully applied by indicating which management techniques are relevant to new product management and which are not. The author suggests certain systematic procedures by which an organisation can radically improve both its short and long run chances of launching successful new products.
Publication: UK
Imprint: Routledge
Returns: Returnable
Some other items by this author:

TOP SELLERS IN THIS CATEGORY
The 22 Immutable Laws Of Marketing (Paperback)
By: Al Ries, Jack Trout
Profile Books Ltd
Our Price : £7.29
more details
Go-Givers Sell More (Paperback)
By: Bob Burg, John David Mann
Penguin Books Ltd
Our Price : £8.02
more details
The Effortless Experience (Paperback)
By: Matthew Dixon, Nicholas Toman, Rick DeLisi
Penguin Books Ltd
Our Price : £12.40
more details
Hacking Growth (Paperback)
By: Morgan Brown, Sean Ellis
Ebury Publishing
Our Price : £11.67
more details
The Challenger Sale (Paperback)
By: Brent Adamson, Matthew Dixon
Penguin Books Ltd
Our Price : £12.40
more details
BROWSE FOR BOOKS IN RELATED CATEGORIES
 ECONOMICS, FINANCE, BUSINESS AND INDUSTRY
 business & management
 sales & marketing


Information provided by www.pickabook.co.uk
SHOPPING BASKET
  
Your basket is empty
  Total Items: 0
 

NEW
Illustrated Encyclopedia of Science
By: CLAUDIA MARTIN
add to basket

Fiction
Impossible Creatures
By: KATHERINE RUNDELL
add to basket

Fiction
Not for the Faint of Heart
By: LEX CROUCHER
add to basket

Fiction
Secret of Golden Island
By: NATASHA FARRANT
add to basket

Early Learning
Dictionary Story
By: SAM WINSTON
add to basket

Early Learning
Little Worried Caterpillar (PB)
By: CHRISTINE PYM
Little Green knows she''s about to make a big change - transformingfrom a caterpillar into a beautiful butterfly. Everyone is VERYexcited! But Little Green is VERY worried. What if being a butterflyisn''t as brilliant as everyone says?Join Little Green as she finds her own path ... with just a littlehelp from her friends.
add to basket

Early Learning
Nutty Numbers
By: DR. SEUSS
add to basket

Picture Book
All the Things We Carry PB
By: HELEN DOCHERTY
What can you carry?A pebble? A teddy? A bright red balloon? A painting you''ve made?A hope or a dream?This gorgeous, reassuring picture book celebrates all the preciousthings we can carry, from toys and treasures to love and hope. With comforting rhymes and fabulous illustrations, this is a warmhug of a picture book.
add to basket

Picture Book
Animal Swim School
By: KATE PERIDOT
add to basket