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Item Details
Title:
THE HISTORY OF MITSUBISHI CORPORATION IN LONDON
1915 TO PRESENT DAY
By:
Pernille Rudlin
Format:
Paperback
List price:
£43.99
Our price:
£39.59
Discount:
10
% off
You save:
£4.40
ISBN 10:
1138976040
ISBN 13:
9781138976047
Availability:
Usually dispatched within 1-3 weeks.
Delivery rates
Stock:
Currently
0
available
Publisher:
TAYLOR & FRANCIS LTD
Pub. date:
20 April, 2016
Series:
Routledge Advances in Asia-Pacific Business
Pages:
258
Synopsis:
The History of Mitsubishi Corporation in London examines the culture clashes, the friendships and the changing businesses that Mitsubishi Corporation's London branch oversaw in the eighty-five years following its foundation. It examines the paradox of how Mitsubishi Corporation could operate internationally for nearly a century, and still remain resolutely Japanese. With the slowdown in Japanese economic growth however, this book asks whether the corporation needs to change its mission, as well as controversially questioning whether information technology is in fact a barrier to, rather than a driving force for, successful globalization. As a long-term employee of Mitsubishi both in Tokyo and London, Pernille Rudlin has a unique perspective on the world of Japanese corporate culture in Britain. No other corporate history has examined a Japanese subsidiary in such detail, including interviews with more than thirty employees past and present.
Publication:
UK
Imprint:
Routledge
Returns:
Returnable
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