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Item Details
Title: THE SPARK
HOW TO IGNITE AND LEAD BUSINESS CREATIVITY
By: Greg Orme
Format: Paperback

List price: £14.99
Our price: £13.87
Discount:
7.5% off
You save: £1.12
ISBN 10: 1292005289
ISBN 13: 9781292005287
Availability: Usually dispatched within 3-5 days.
 Delivery rates
Stock: Currently 4 available
Publisher: PEARSON EDUCATION LIMITED
Pub. date: 24 June, 2014
Series: Financial Times Series
Pages: 248
Synopsis: Includes interviews with Gail Rebuck (CEO of Penguin Random House), Sir John Hegarty (Founder of BBH) and Stuart Murphy (Director of Entertainment Channels atSky) Def: Spark (n) - an elusive moment when a new idea strikes that has the potential to transform the way you do business. Big or small, new ideas are the lifeblood of all successful businesses. They are responsible for higher profits, quicker growth and game-changing innovations. But how do you foster a creative culture, nurture new ideas and manage the people behind the electricity? The Spark answers these questions and more, unravelling the mystique around business creativity and offering 10 practical steps to building an innovative team and becoming an inspiring creative leader.
Publication: UK
Imprint: FT Publishing International
Returns: Returnable
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