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Item Details
| Title:
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IT STRATEGY: ISSUES AND PRACTICES, GLOBAL EDITION
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| By: |
James D. McKeen, Heather A. Smith |
| Format: |
Paperback |
| List price:
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£57.99 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
1292080264 |
| ISBN 13: |
9781292080260 |
| Publisher: |
PEARSON EDUCATION LIMITED |
| Pub. date: |
22 December, 2014 |
| Edition: |
3rd edition |
| Pages: |
368 |
| Synopsis: |
For undergraduate or graduate courses in IT Strategy or Management Using IT to deliver business value IT Strategy: Issues and Practices, Third Edition provides a critical issues perspective that shows students how to deliver business value. As with the first two editions, this revision combines the insights of senior IT managers with academic research, bringing IT management to life and demonstrating how IT strategy plays out in contemporary business. This edition has been overhauled in order to reflect the most important issues facing IT managers today. Teaching and Learning ExperiencesUse a program that presents a better teaching and learning experience-for you and your students.Focus on IT management: Because IT is an important part of successful business strategy; the text focuses management skills so a wider range of business professionals will find it useful. Offer real-world current context: Real-world content found in chapter mini-cases and reading materials makes the material more relevant to students and prepares them for their field. |
| Publication: |
UK |
| Imprint: |
Pearson Education Limited |
| Returns: |
Returnable |
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