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Item Details
Title: HOW TO BUILD A GREAT CUSTOMER EXPERIENCE THROUGH INNOVATION - INSPIRED BY CLAIRVOYANT LAB
By: Patrick Chin
Format: Hardback

List price: £19.89


We currently do not stock this item, please contact the publisher directly for further information.

ISBN 10: 1312242744
ISBN 13: 9781312242746
Publisher: LULU.COM
Pub. date: 2 June, 2014
Pages: 196
Synopsis: This book has four main parts. Each part serves as a prerequisite and drives the next part. Knowing what your customer needs is key to lay a strong insight foundation. Building on these insights, innovation management is both an art and skill to ensure good balance between timing and resource. Innovation, both product and service, is not a one-off event. It needs a life of its own, breathing and growing. Investing in your most valuable asset - employees, sometimes overlooked by many executives, will only bring to life those service innovations built from the insights. To continue innovation within the organization, It must be embedded into the organizational culture through change management, measured and rewarded. A balanced scorecard will keep track that we are not just financially successful but at the same time achieve overall business success, which includes customers, processes and employee talents.
Illustrations: black & white illustrations
Publication: US
Imprint: Lulu.com
Returns: Non-returnable
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