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Item Details
| Title:
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INDUSTRIAL MARKETING RESEARCH
MANAGEMENT AND TECHNIQUE |
| By: |
Nicholas Stacey, Aubrey Wilson |
| Format: |
Electronic book text |
| List price:
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£30.00 |
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We believe that this item is permanently unavailable, and so we cannot source
it.
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| ISBN 10: |
1317649028 |
| ISBN 13: |
9781317649021 |
| Publisher: |
TAYLOR & FRANCIS LTD |
| Pub. date: |
15 September, 2014 |
| Series: |
Routledge Library Editions: Marketing |
| Pages: |
286 |
| Synopsis: |
The book provides a comprehensive analysis of the techniques and mechanics of the research process, and the management implications of industrial marketing research. It reveals not only how to do marketing research, but also the full range of its profitable applications, and shows how to develop an internal department and how to buy industrial marketing research. When originally published, this was the first book to be published in the UK or USA devoted solely to the important modern management tool of industrial marketing research. |
| Publication: |
UK |
| Imprint: |
Routledge |
| Returns: |
Non-returnable |
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