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Item Details
| Title:
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MARKETING IN PERSPECTIVE
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| By: |
Simon Majaro |
| Format: |
Electronic book text |
| List price:
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£30.00 |
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We believe that this item is permanently unavailable, and so we cannot source
it.
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| ISBN 10: |
1317659848 |
| ISBN 13: |
9781317659846 |
| Publisher: |
TAYLOR & FRANCIS LTD |
| Pub. date: |
15 September, 2014 |
| Series: |
Routledge Library Editions: Marketing |
| Pages: |
248 |
| Synopsis: |
This book provides a stimulating perspective on a wide range of important topics and major challenges which confronted marketing management in the 1980s and are still of relevance today. The author applies a critical knowledge of modern theory and practice to pinpoint the crucial importance of three interrelated ingredients - productivity, integration and creativity, for success in an increasingly demanding and cost-effective environment. Each chapter reviews marketing concepts, theories and methods - both recent and well-established and each chapter can be read on its own in response to a specific problem. As well as an extensive bibliography, the volume contains useful case-studies. |
| Publication: |
UK |
| Imprint: |
Routledge |
| Returns: |
Non-returnable |
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