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Item Details
| Title:
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THE POWER OF CUSTOMER MISBEHAVIOR
DRIVE GROWTH AND INNOVATION BY LEARNING FROM YOUR CUSTOMERS |
| Volume: |
2014 |
| By: |
M. Fisher, M. Abbott, Kalle Lyytinen |
| Format: |
Paperback |
| List price:
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£24.99 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
1349467790 |
| ISBN 13: |
9781349467792 |
| Publisher: |
PALGRAVE MACMILLAN |
| Pub. date: |
1 January, 2014 |
| Edition: |
2014 ed. |
| Pages: |
200 |
| Description: |
To stay competitive, firms need to build great products but they also need to lend these products to the uses and misuses of their customers and learn extensively from them. This is the first book to explore the idea that allowing customers to adapt features in online products or services to suit their needs is the key to viral growth. |
| Synopsis: |
To stay competitive, firms need to build great products but they also need to lend these products to the uses and misuses of their customers and learn extensively from them. This is the first book to explore the idea that allowing customers to adapt features in online products or services to suit their needs is the key to viral growth. |
| Illustrations: |
biography |
| Publication: |
UK |
| Imprint: |
Palgrave Macmillan |
| Returns: |
Non-returnable |
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