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Item Details
| Title:
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BASICS MARKETING 02: ONLINE MARKETING
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| By: |
Brian Sheehan |
| Format: |
Electronic book text |
| List price:
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£21.99 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
1350034452 |
| ISBN 13: |
9781350034457 |
| Publisher: |
BLOOMSBURY PUBLISHING PLC |
| Pub. date: |
5 October, 2017 |
| Series: |
Basics Marketing |
| Pages: |
184 |
| Description: |
While online marketing is increasingly visible in our daily lives, it is still a young medium: it is still in its experimental stage. Online marketing is changing form rapidly. This book considers the major online trends that may continue in one form or another for some time. It also highlights big marketing ideas and case studies. |
| Synopsis: |
In keeping with advances in technology, and rapid consumer adoption of new media and new ideas, the possibilities for digital marketing are changing rapidly. This book will guide you through the major trends that exemplify forward thinking and which will continue to inspire great online ideas well into the future.Topics discussed include: the digital media revolution; e-commerce and e-branding; advertising on the web; the social web; online applications and mobile marketing; and ethical approaches. International examples, case studies and practical exercises will help you master the key concepts and techniques of online marketing so that you can apply them to your own campaigns. |
| Illustrations: |
50 colour illus |
| Publication: |
UK |
| Imprint: |
Bloomsbury Visual Arts |
| Returns: |
Non-returnable |
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