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Item Details
| Title:
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MARKETING PROJECTS
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| By: |
Olivier Mesly |
| Format: |
Electronic book text |
| List price:
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£49.99 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
1351987518 |
| ISBN 13: |
9781351987516 |
| Publisher: |
TAYLOR & FRANCIS LTD |
| Pub. date: |
1 February, 2018 |
| Series: |
Best Practices and Advances in Program Management |
| Pages: |
216 |
| Synopsis: |
Knowing your market ahead of time can make for considerable savings and profit for those who can capture a market with their projects. The present book provides an in-depth description of the marketing of projects that helps projects succeed in the market. While marketing theory is a subject that has been studied countless times, there are no books at this time that discuss how to go about marketing projects. A project that is not based on a proper needs assessment and that doesn't reach its public is doomed for failure. The present book provides an in-depth, essential understanding of marketing as it applies to projects. |
| Illustrations: |
50 Illustrations, black and white |
| Publication: |
UK |
| Imprint: |
Auerbach |
| Returns: |
Non-returnable |
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