TRUTH BE TOLD by John O''Brien ( 9781398600188 ) - Books & Audio Books at Pickabook.co.uk

Item Details

Title:

TRUTH BE TOLD
HOW AUTHENTIC MARKETING AND COMMUNICATIONS WINS IN THE PURPOSEFUL AGE

By:

John O''Brien

Format:

Hardback

List price:

£67.00

Our price:

£60.30

Discount:

10% off

You save:

£6.70

ISBN 10:

1398600180

ISBN 13:

9781398600188

Availability:

This item will be printed on demand and will usually be dispatched within 10 days.

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Stock:

Currently 0 available

Publisher:

KOGAN PAGE LTD

Pub. date:

3 April, 2021

Pages:

264

Description:

Harness the opportunities for marketing in the age of purpose and learn why it''s so important to be a ''truth teller'' by creating authentic communication campaigns, generating honest content and avoiding accusations of ''purpose washing''.

Returns:

Non-returnable

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