FROM MARGINAL TO MAINSTREAM by Helen Edwards ( 9781398604339 )

Item Details

Title:

FROM MARGINAL TO MAINSTREAM
WHY TOMORROW’S BRAND GROWTH WILL COME FROM THE FRINGES - AND HOW TO GET THERE FIRST

By:

Helen Edwards

Format:

Hardback

List price:

£65.00

Our price:

£58.50

Discount:

10% off

You save:

£6.50

ISBN 10:

139860433X

ISBN 13:

9781398604339

Availability:

This item will be printed on demand and will usually be dispatched within 10 days.

Delivery rates

Stock:

Currently 0 available

Publisher:

KOGAN PAGE LTD

Pub. date:

3 February, 2023

Pages:

264

Description:

Understand how legacy and mainstream brands from B2B and B2C through to product and service companies can successfully harness the potential of marginal behaviours for new routes to growth.

Returns:

Non-returnable

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