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Item Details
| Title:
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GLOBAL DIMENSIONS OF ECOMMERCE
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| By: |
Saeed Samiee |
| Format: |
Hardback |
| List price:
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£60.00 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
1405126175 |
| ISBN 13: |
9781405126175 |
| Publisher: |
JOHN WILEY AND SONS LTD |
| Pub. date: |
1 December, 2005 |
| Series: |
Global Dimensions of Business |
| Pages: |
224 |
| Description: |
An introduction to the domain of global eCommerce. It describes various patterns of eCommerce and its impact on contemporary business models. It is suitable for MBA students in international business and marketing strategy. |
| Synopsis: |
An introduction to the domain of global eCommerce, "Global Dimensions of eCommerce" describes emerging patterns of eCommerce and its impact on contemporary business models. Because of the Internet's global impact, a business' web presence is a global presence; this book demonstrates how the theories of eCommerce can be applied to contemporary examples in different businesses through the adjustment of marketing strategies. MBA students in international business and marketing strategy will most benefit from this book about exchanging products and services on a global scale through the World Wide Web. |
| Publication: |
UK |
| Imprint: |
Blackwell Publishing Ltd |
| Returns: |
Non-returnable |
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