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Item Details
| Title:
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THE HANDBOOK OF ORGANIC AND FAIRTRADE FOOD MARKETING
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| By: |
Simon Wright (Editor), Diane McCrea (Editor) |
| Format: |
Hardback |
| List price:
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£188.95 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
1405150580 |
| ISBN 13: |
9781405150583 |
| Publisher: |
JOHN WILEY AND SONS LTD |
| Pub. date: |
9 February, 2007 |
| Pages: |
312 |
| Description: |
The Handbook of Organic and Fair Trade Food Marketing provides a practical guide to successful marketing in these two dynamic sectors, underpinned by case-histories and lessons from companies that have been successful in these areas, including Green & Black's, Yeo Valley and Duchy Originals. |
| Synopsis: |
The Handbook of Organic and Fair Trade Food Marketing provides a practical guide to successful marketing in these two dynamic sectors, underpinned by case-histories and lessons from companies that have been successful in these areas, including Green & Black's, Yeo Valley and Duchy Originals. It includes a review of the international markets for organic and fair trade food and drink; an analysis of organic and fair trade consumers; a review of successful retailing practice and a section on organic and fair trade divergence and convergence. Chapters are also included on perspectives from the USA, Germany and Italy. The book is written by industry experts, augmented by academic contributions where appropriate, offering for the first time the practical marketing advice required by companies in this sector. |
| Illustrations: |
85 |
| Publication: |
UK |
| Imprint: |
Wiley-Blackwell (an imprint of John Wiley & Sons Ltd) |
| Returns: |
Returnable |
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