 |
|
|
Item Details
| Title:
|
THE HANDBOOK OF MEDIA AUDIENCES
|
| By: |
Virginia Nightingale (Editor) |
| Format: |
Hardback |
| List price:
|
£163.95 |
|
We currently do not stock this item, please contact the publisher directly for
further information.
|
|
|
|
|
|
| ISBN 10: |
1405184183 |
| ISBN 13: |
9781405184182 |
| Publisher: |
JOHN WILEY AND SONS LTD |
| Pub. date: |
8 April, 2011 |
| Series: |
Global Handbooks in Media and Communication Research |
| Pages: |
562 |
| Description: |
As broadcasting gives way to the digital media age, the study of audiences faces unprecedented challenges. Digital media have dramatically increased the nature and the diversity in how people can position themselves in relation to media content, and the study of audiences is shifting and changing accordingly. |
| Synopsis: |
This handbook offers a comprehensive overview of the complexity and diversity of audience studies in the advent of digital media. * Details the study of audiences and how it is changing in relation to digital media * Recognizes and appreciates valuable traditional approaches and identifies how they can be applied to, and evolve with, the changing media world * Offers diverse perspectives from which being an audience, theorizing audiences, researching audiences, and doing audience research are approached today * Argues that the field works best by identifying particular 'audience problems' and applying the best theories and research methods available to solving them * Includes contributions from some of the most outstanding international scholars in the field |
| Illustrations: |
Illustrations |
| Publication: |
UK |
| Imprint: |
Wiley-Blackwell (an imprint of John Wiley & Sons Ltd) |
| Returns: |
Returnable |
|
|
|
 |
|
|
|
|
|
No Cheese, Please!
A fun picture book for children with food allergies - full of friendship and super-cute characters!Little Mo the mouse is having a birthday party.
|
My Brother Is a Superhero
Luke is massively annoyed about this, but when Zack is kidnapped by his arch-nemesis, Luke and his friends have only five days to find him and save the world...
|
|
|
|
|