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Item Details
Title: ENTREPRENEURSHIP
By: David Stokes, Nicholas Wilson, Martha Mador
Format: Paperback

List price: £64.99


We currently do not stock this item, please contact the publisher directly for further information.

ISBN 10: 1408007452
ISBN 13: 9781408007457
Publisher: CENGAGE LEARNING EMEA
Pub. date: 1 February, 2010
Pages: 416
Description: Presents the theory and practice of enterprise for students, revealing its capabilities and limitations, and the processes and the skills. This title employs a 3-part structure: entrepreneurship as a process, the entrepreneur as a person, and how entrepreneurs create value to acknowledge that entrepreneurship unfolds in various contexts.
Synopsis: Introducing a major new resource for modern entrepreneurship courses, Entrepreneurship unpacks the theory and practice of enterprise for students, revealing its capabilities and limitations, the processes and the skills, to provide the complete introduction for today's courses. The text employs a flexible 3-part structure - starting with entrepreneurship as a process, the entrepreneur as a person, and finally how entrepreneurs create value - to acknowledge that entrepreneurship unfolds in a wide range of diverse contexts. Reflecting the rapid growth of the course and the accompanying pressures on lecturers and students, the highly experienced author team deploy a comprehensive pedagogical framework throughout every chapter accompanied by a full set of online lecturer support materials, while a unique set of integrative cases prepared by international academics help consolidate key themes and learning objectives.
Publication: UK
Imprint: Cengage Learning EMEA
Returns: Non-returnable
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BROWSE FOR BOOKS IN RELATED CATEGORIES
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