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Item Details
| Title:
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THE BUSINESS ENVIRONMENT
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| By: |
Phil Kelly, Andrew Ashwin |
| Format: |
Paperback |
| List price:
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£49.99 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
1408030160 |
| ISBN 13: |
9781408030165 |
| Publisher: |
CENGAGE LEARNING EMEA |
| Pub. date: |
12 February, 2013 |
| Edition: |
International Edition |
| Pages: |
375 |
| Description: |
Provides a comprehensive learning experience for modern PESTLE-driven courses by using a two-tier approach. This book offers an introduction to the business environment model, taking into account curriculum and blended learning developments. |
| Synopsis: |
The Business Environment provides a flexible and comprehensive learning experience for modern PESTLE-driven courses by using a two-tier approach. The book offers an accessible introduction to the business environment model, taking into account curriculum and blended learning developments. For those new to business and business economics it introduces the key concepts, theory and examples (covering marketing, human resource management, operations management, finance), whilst also maintaining the depth and rigour needed for both undergraduate and postgraduate level study. The accompanying CourseMate offers a host of practical material mapped specifically to each chapter, and provides the overall product with unrivalled depth and coverage for the levels targeted. |
| Publication: |
UK |
| Imprint: |
Cengage Learning EMEA |
| Returns: |
Returnable |
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