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Item Details
Title: DIGITAL POETICS
AN OPEN THEORY OF DESIGN-RESEARCH IN ARCHITECTURE
By: Marjan Colletti, Professor Teddy Cruz, Professor Murray Fraser
Format: Paperback

List price: £58.99
Our price: £53.09
Discount:
10% off
You save: £5.90
ISBN 10: 1409445232
ISBN 13: 9781409445234
Availability: Reprinting. This item may be subject to delays or cancellation.
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Stock: Currently 0 available
Publisher: TAYLOR & FRANCIS LTD
Pub. date: 28 December, 2013
Series: Design Research in Architecture
Pages: 366
Description: Digital Poetics celebrates the architectural design exuberance made possible by new digital modelling techniques and fabrication technologies. By presenting an unconventional and original 'humanistic' theory of CAD (computer-aided design), the author suggests that beyond the generation of innovative engineering forms.
Synopsis: Digital Poetics celebrates the architectural design exuberance made possible by new digital modelling techniques and fabrication technologies. By presenting an unconventional and original 'humanistic' theory of CAD (computer-aided design), the author suggests that beyond the generation of innovative engineering forms, digital design has the potential to affect the wider complex cultural landscape of today in profound ways. The book is organised around a synthetic and hybrid research methodology: a contemporary, propositional and theoretical discursive investigation and a design-led empirical research. Both methods inform a critical construct that deals with the nature, forms, and laws of digitality within a contemporary architectural discourse that affects practice and academia. The chapters spiral at, from, towards, around, outside-inwards and back inside-out digitality, its cognitive phenomena, spatial properties and intrinsic capabilities to achieve, or at least, approach Digital Poetics.The book presents speculative and small-scale constructed projects that pioneer techniques and experiments with common 3D and 4D software packages, whereby the focus lies not on the drawing processes and mechanics, but on the agency and impact the image (its reading, experience, interpretation) achieves on the reader and observer. The book also features a preface by Frederic Migayrou, a philosopher and curator, and one of the most influential cultural engineers of the contemporary international architectural scene. The book is linked to a website, which contains a larger selection of images of some featured projects.
Illustrations: Includes 95 colour and 223 b&w illustrations
Publication: UK
Imprint: Ashgate Publishing Limited
Returns: Returnable
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