CASES IN ENTREPRENEURSHIP by Eric A. Morse, Ronald K. Mitchell ( 9781412909761 )

Item Details

Title:

CASES IN ENTREPRENEURSHIP
THE VENTURE CREATION PROCESS

By:

Eric A. Morse, Ronald K. Mitchell

Format:

Paperback

List price:

£133.00

Our price:

£119.70

Discount:

10% off

You save:

£13.30

ISBN 10:

1412909767

ISBN 13:

9781412909761

Availability:

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Stock:

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Publisher:

SAGE PUBLICATIONS INC

Pub. date:

15 July, 2005

Series:

The Ivey Casebook Series

Pages:

448

Description:

The first book to be based upon a cognitive framework of entrepreneurship.

Synopsis:

The Ivey Casebooks Series is a co-publishing partnership between SAGE Publications and the Richard Ivey School of Business at The University of Western Ontario. Due to their popularity in over 60 countries, approximately 200 new cases are added to the Ivey School of Business library each year. These affordable collections will not only help students connect to real-world situations, but will benefit corporations seeking continued education in the field as well. Cases in Entrepreneurship is the first book to be based upon a cognitive framework of entrepreneurship. This casebook has been organized based on the following concepts:- Searching for ideas;- Screening those ideas for business opportunity;- Planning how to exploit the opportunity;- Financing the opportunity;- Setting up / Starting up the business;- Growing the business;- Harvesting the value created in the business.

Publication:

Imprint:

SAGE Publications Inc

Returns:

Returnable

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