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Item Details
| Title:
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HEALTH COMMUNICATION RESEARCH MEASURES
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| By: |
Do Kyun Kim (Editor), James W. Dearing (Editor) |
| Format: |
Paperback |
| List price:
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£31.65 |
| Our price: |
£28.49 |
| Discount: |
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| You save:
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£3.16 |
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| ISBN 10: |
1433129027 |
| ISBN 13: |
9781433129025 |
| Availability: |
Usually dispatched within 3-5 days.
 Delivery
rates
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| Stock: |
Currently 1item in stock |
| Publisher: |
PETER LANG PUBLISHING INC |
| Pub. date: |
10 November, 2015 |
| Series: |
Health Communication 12 |
| Pages: |
309 |
| Description: |
This volume presents state-of-the-art reporting on how to measure many of the key variables in health communication. Students, researchers, and policymakers will find this book an accessible resource for planning and reviewing research studies and proposals. |
| Synopsis: |
This volume presents state-of-the-art reporting on how to measure many of the key variables in health communication. While the focus is on quantitative measures, the editors argue that these measures are centrally important to the study of health communication. The chapters emphasize constructs, scales, and up-to-date reports and evidence about key social science constructs and ways of measuring them, whether your interest is in patient-provider dyadic communication, uncertainty management, self-efficacy, disclosure, social norms, social support, risk perception, health care team performance, message design and effects, health and numerical literacy, communication satisfaction, social influence and persuasion, stigma, health campaigns, reactance, or other topics. Students, researchers, and policymakers will find this book an accessible resource for planning and reviewing research studies and proposals. |
| Publication: |
US |
| Imprint: |
Peter Lang Publishing Inc |
| Returns: |
Returnable |
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