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Item Details
| Title:
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ON BEHALF OF THE PRESIDENT
PRESIDENTIAL SPOUSES AND WHITE HOUSE COMMUNICATIONS STRATEGY TODAY |
| By: |
Lauren A. Wright |
| Format: |
Hardback |
| List price:
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£50.00 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
1440848599 |
| ISBN 13: |
9781440848599 |
| Publisher: |
ABC-CLIO |
| Pub. date: |
18 April, 2016 |
| Pages: |
198 |
| Synopsis: |
White House expert Lauren A. Wright identifies, explains, and measures the impact of the expanding role of presidential spouses in the White House and presidential campaign communications strategy, with a focus on the Clinton, Bush, and Obama administrations. * Examines the First Lady's role of enhancing the president's public image and expanding public support for his policy agenda * Focuses on the communications and public relations role of presidential spouses * Analyzes every documented public speech made by a first lady since 1992 * Includes interviews with many prominent former White House staff members, journalists, and presidential campaign strategists |
| Illustrations: |
2 |
| Publication: |
US |
| Imprint: |
Praeger Publishers Inc |
| Returns: |
Non-returnable |
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