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Item Details
| Title:
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EXPLODING THE CREATIVITY MYTH
THE COMPUTATIONAL FOUNDATIONS OF LINGUISTIC CREATIVITY |
| By: |
Tony Veale |
| Format: |
Hardback |
| List price:
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£130.00 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
1441166378 |
| ISBN 13: |
9781441166371 |
| Publisher: |
CONTINUUM PUBLISHING CORPORATION |
| Pub. date: |
27 September, 2012 |
| Pages: |
224 |
| Description: |
Normal 0 false false_x000D_ |
| Synopsis: |
Karl Lagerfeld's description of his sunglasses as a 'Burqa for my eyes' drew a huge amount of commentary. But what was going on within that phrase? Why was it deemed original and contentious and what can it tell us about creativity? Taking us through cliche, metaphor, analogy, neologism and surrealism, amongst other creative tropes, Tony Veale offers a comprehensive guide to the actual processes behind linguistic creativity. By grounding his approachable examples in easy to replicate methods, the book is perfect as a resource for individual creative exploration. Anyone with an open mind and a computer and a desire to learn about how we creatively say things with words will love this book.Written by an expert in natural language generation, this deceptively simple book offers powerful tools for reconceptualising creativity. |
| Illustrations: |
20 |
| Publication: |
US |
| Imprint: |
Continuum Publishing Corporation |
| Returns: |
Non-returnable |
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