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Item Details
| Title:
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CONVERGENCE
INTEGRATING MEDIA, INFORMATION & COMMUNICATION |
| By: |
Thomas F. Baldwin, D . Stevens McVoy, Charles W. Steinfield |
| Format: |
Electronic book text |
| List price:
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£55.19 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
1452247870 |
| ISBN 13: |
9781452247878 |
| Publisher: |
SAGE PUBLICATIONS INC EBOOKS |
| Pub. date: |
1 April, 1996 |
| Pages: |
448 |
| Description: |
`In my estimation the authors have indeed succeeded to produce one of the most systematic overviews on convergence.... This makes the book not only a useful source information for professionals (business, policy academics and so on), but also an excellent textbook' - European Journal of Communication |
| Synopsis: |
The key to the future of communications is convergence, the coming together of broadcasting, cable and telecommunications services to form the new media world. The first comprehensive analysis of the conditions that have prompted a convergence of the media and communication industries is contained in this book. The authors also examine the remaining obstacles to convergence and assess the consequences of convergence for society, the individual and the businesses involved. Areas discussed include: the technology, the interactive information and entertainment services, the economics and public policies, management and marketing and the impact of convergence on our culture. |
| Publication: |
US |
| Imprint: |
SAGE Publications Inc |
| Returns: |
Non-returnable |
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