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Item Details
| Title:
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DYNAMICS OF COMPETITIVE ADVANTAGE AND CONSUMER PERCEPTION IN SOCIAL MARKETING
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| By: |
Kapoor, Avinash Kapoor (Editor), Chinmaya Kulshrestha (Editor) |
| Format: |
Hardback |
| List price:
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£175.00 |
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We believe that this item is permanently unavailable, and so we cannot source
it.
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| ISBN 10: |
1466644303 |
| ISBN 13: |
9781466644304 |
| Publisher: |
IDEA GROUP,U.S. |
| Pub. date: |
30 August, 2013 |
| Pages: |
430 |
| Description: |
"This book explores important social issues that call for reform such as health care, self-perceptions, and corporate responsibilities to the environment, giving readers a guide to understanding and appreciation behind social marketing and how it can be used to positively alter social conscience and create social change"--Provided by publisher. |
| Synopsis: |
Although social marketing is generally associated with communication activities and mass media, there exists a broader scope of social marketing that utilizes a systematic approach to defining concepts, behaviors, and products for promotion and distribution. Dynamics of Competitive Advantage and Consumer Perception in Social Marketing explores important social issues that call for reform such as healthcare, self-perceptions, and corporate responsibilities to the environment. This publication will guide readers in the understanding and appreciation of social marketing and give insight to how it can be used to positively alter social conscience and create social change. |
| Illustrations: |
black & white illustrations |
| Publication: |
US |
| Imprint: |
Idea Group,U.S. |
| Returns: |
Non-returnable |
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