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Item Details
| Title:
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COMPUTER-MEDIATED MARKETING STRATEGIES
SOCIAL MEDIA AND ONLINE BRAND COMMUNITIES |
| By: |
Gordon Bowen (Editor), Wilson Ozuem (Editor) |
| Format: |
Hardback |
| List price:
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£195.00 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
1466665955 |
| ISBN 13: |
9781466665958 |
| Publisher: |
IDEA GROUP,U.S. |
| Pub. date: |
31 October, 2014 |
| Series: |
Advances in Marketing, Customer Relationship Management, and e-Services |
| Pages: |
313 |
| Description: |
"This book brings together marketing approaches and the application of current technology, such as social networking arenas, to show how this interaction creates a successful competitive advantage"-- |
| Synopsis: |
For years, technology has been the impetus for progress in various processes, systems, and businesses; it shows no sign of ceasing further development. The application of technology-driven processes in promotionally-oriented environments has become more and more common in today's business world. Computer-Mediated Marketing Strategies: Social Media and Online Brand Communities brings together marketing approaches and the application of current technology, such as social networking arenas, to show how this interaction creates a successful competitive advantage. Focusing on qualitative research, various technological tools, and diverse Internet environments, this book is a necessary reference source for academics, management practitioners, students, and professionals interested in the application of technology in promotionally-oriented processes. |
| Publication: |
US |
| Imprint: |
Idea Group,U.S. |
| Returns: |
Non-returnable |
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