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Item Details
Title: THE CYBER EFFECT
A PIONEERING CYBER-PSYCHOLOGIST EXPLAINS HOW HUMAN BEHAVIOUR CHANGES ONLINE
By: Mary Aiken
Format: Downloadable audio file

List price: £19.99


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ISBN 10: 147363136X
ISBN 13: 9781473631366
Publisher: HODDER & STOUGHTON GENERAL DIVISION
Pub. date: 18 August, 2016
Edition: Unabridged
Description: Freakonomics for our modern online lives from the world's leading cyberpsychologist and inspiration for CSI Cyber, Mary Aiken.
Synopsis: From Minecraft to Facebook, from Tindr to internet trolling, our world is rapidly changing and we need to understand it. If you're concerned that your toddler can manipulate an iPad with the dexterity of a Google executive; that a mobile has apparently merged into the hand of your child; that your teenager is spending hours in the bathroom with their iPhone; and the main goal in modern dating appears to be avoiding any face to face contact ...then it's time to read about the analytics of a world now dominated by technology, and most importantly, to understand the huge impact of technology on human behaviour. Mary Aiken is the world expert in cyber-psychology and she thinks we are sleepwalking into disaster in our increasing reliance on screens, machines and the internet. Full of fascinating stories and eyeopening insights, Cyberpsyched maps our new territory and helps us properly understand its opportunities - and pitfalls. Through her work for INTERPOL, EUROPOL, the US Government, and the LAPD, among other organisations, Mary examines vast amounts of data for strange patterns that most people miss.Part intuition, part clinical acumen, Mary's approach aims to both predict and explain human behaviour. Everyone needs to read this book.
Publication: UK
Imprint: Hodder & Stoughton Audio
Returns: Returnable
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