THE FUNDAMENTALS OF DIGITAL FASHION MARKETING by Clare Harris ( 9781474220859 )

Item Details

Title:

THE FUNDAMENTALS OF DIGITAL FASHION MARKETING

By:

Clare Harris

Format:

Paperback

List price:

£29.99

Our price:

£25.49

Discount:

15% off

You save:

£4.50

ISBN 10:

1474220851

ISBN 13:

9781474220859

Availability:

Usually dispatched within 3-5 days.

Delivery rates

Stock:

Currently 2 available

Publisher:

BLOOMSBURY PUBLISHING PLC

Pub. date:

9 March, 2017

Series:

Fundamentals

Pages:

216

Synopsis:

The Fundamentals of Digital Fashion Marketing introduces and explores contemporary digital marketing practices within the fashion industry. Clare Harris clearly explains key digital marketing strategies and examines and illustrates their role in fashion through exciting and memorable industry examples. Marketing practices covered include online marketing, social media, video, mobile technologies, in-store technologies, augmented reality and digital spaces.The text features interviews and case studies from some of fashion's biggest brands and most cutting-edge marketing companies, while also promoting active learning through engaging activities and exercises. This all combines to create a book that will inform, stimulate and inspire the next generation of creative marketers.

Illustrations:

150 colour illus

Publication:

Imprint:

Bloomsbury Visual Arts

Returns:

Returnable

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