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Item Details
Title: USING QUALITATIVE RESEARCH IN ADVERTISING
STRATEGIES, TECHNIQUES, AND APPLICATIONS
By: Dr Margaret A Morrison, Dr Eric E Haley, Kim Sheehan
Format: Electronic book text

List price: £44.99


We currently do not stock this item, please contact the publisher directly for further information.

ISBN 10: 1483342220
ISBN 13: 9781483342221
Publisher: SAGE PUBLICATIONS (CA)
Pub. date: 1 October, 2011
Edition: 2nd ed.
Imprint: Sage Publications (CA)
Returns: Non-returnable
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USING QUALITATIVE RESEARCH IN ADVERTISING



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