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Item Details
| Title:
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HARD SELL
ADVERTISING, AFFLUENCE AND TRANSATLANTIC RELATIONS, C. 1951-69 |
| By: |
Sean Nixon |
| Format: |
Electronic book text |
| List price:
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£19.19 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
1526111160 |
| ISBN 13: |
9781526111166 |
| Publisher: |
MANCHESTER UNIVERSITY PRESS |
| Pub. date: |
16 May, 2016 |
| Series: |
Studies in Popular Culture |
| Pages: |
240 |
| Description: |
Hard sell explores advertising in Britain in the 1950s and 60s through extensive new archival research in Britain and America, combining the study of business practices with analysis of television and press advertisements. -- . |
| Synopsis: |
'This is an impressive piece of sustained research that brings much to the field. It offers real depth in rethinking the post-war boom and there can be little doubt that this will have a real impact across modern British history, consumer history and cultural studies.'Jeremy Black, Professor of History, University of ExeterFocusing on advertising's relationship to the mass market housewife, Hard sell shows how advertising promoted new standards of material comfort in the selling of a range of everyday consumer goods and, in the process, generalised a cross-class image of the 'modern housewife' across the new medium of television. Nixon shows how the practices through which advertising understood and represented the 'modern housewife' and domestic consumption were influenced by American advertising and commercial culture. In doing so, he challenges the way critics and historians have often understood Anglo-American relations, and shows how American influences across a range of areas of advertising practice were not only a source of inspiration, but were also adapted and reworked to speak more effectively to the British consumer.Hard sell offers a major new analysis of the techniques of advertising in the decades of post-war affluence and advertising's relationship to the social changes associated with growing prosperity. -- . |
| Illustrations: |
Illustrations, black & white |
| Publication: |
UK |
| Imprint: |
Manchester University Press Melland Schill Studies |
| Returns: |
Non-returnable |
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