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Item Details
| Title:
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CONSUMER CULTURE THEORY OF BRANDS
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| By: |
Robert R. Pennington |
| Format: |
Hardback |
| List price:
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£58.99 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
152753684X |
| ISBN 13: |
9781527536845 |
| Publisher: |
CAMBRIDGE SCHOLARS PUBLISHING |
| Pub. date: |
28 August, 2019 |
| Edition: |
Unabridged ed |
| Pages: |
179 |
| Description: |
Brands are components of consumer discourse. Marketers create them as devices to sell their products or services. However, once brands are marketed, they belong to consumers, because the latter confer relevance or recognition upon them. Brand viability depends upon significance to consumers and their brand use. |
| Returns: |
Returnable |
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